The emblem design takes the shape of the letter 'A' (for Asia) to project the image of Asians holding each other's hand and soaring together with their wings spread wide. The concept of soaring together towards a bright sun, a symbol of the OCA and Asiad, implies the OCA motto of “Ever Onward” for a bright future.

The colours of the emblem, blue and green, each symbolise the international marine city of Incheon and a bright future and hope for Asia.

Incheon 2014 organisers are now ready to unveil the mascots and emblem and promote the Incheon Asian Games on the international stage, beginning at the 16th Asian Games set to open in Guangzhou, China, on November 12.